Keyword Mapping

To determine the type of content we’re going to be developing, and the types of websites we’ll be targeting for links we need to put together a keyword map that identifies the types of search queries each existing and new page of your website should be getting traffic from.

To do this I’ll need access to your Google Analytics and Search Console. I’ll also be using my own premium tools to uncover extra data from your website, and your competitors sites.

Why is keyword mapping important?
By creating a keyword map this not only gives us direction for our content and link prospecting (more on this next), but also gives us an idea of the type of search queries we should be targeting to bring you in the most relevant traffic to your site.

On-page Optimizations

Additionally, if I find during keyword mapping that your site is in need of some proper on-page structuring I will recommend optimizations as a high-priority. Without your on-page SEO in order, then your links won’t be as effective.

On-page optimizations include things like modifying your Meta titles/descriptions, H1/H2 tags, Keyword velocity, Internal linking, URLs, etc… all so that they follow a well organized website structure (which I will plan out for you).

Link Prospecting

Once we’ve identified (or created) content that we can use in our link building campaigns, then it’s time to find quality websites that meet our criteria to get links from.

We do this by pairing the keywords associated with that piece of content with search operators based off the link type we’re targeting, and then using these operators as search queries in Google/Yahoo/Bing to pull up relevant websites.

That was a mouthful wasn’t it?

Basically we use special search queries that tell search engines to give us very specific search results, and these search results are websites that are relevant to your website's content, meaning they are likely to link to you if we play our cards right during our outreach campaigns.

Here’s an example: If you’re a company that sells snowboards, then the type of content you’ll have on your website is obviously about snowboarding. So a general keyword of yours would be, “snowboarding”.

Now if we add that keyword alongside a special search operator like, “inurl:blog” and type it into Google, the search results will be full of websites that A) are about snowboarding and B) have a blog, because the search operator is telling Google to only show us websites that have “blog” in their website URL.

So that’s the first step in our outreach campaigns - my link prospector finds quality websites that are relevant to your content, and adds them to your project in BuzzStream (our outreach software). We don’t use any automated bots or scrapers for this, everything is done manually to ensure quality work is being done.

Outreach

After the list of link prospects has been fulfilled then we pass the baton over to our outreach manager where she works her magic.

When we’re first starting out we need to determine which email persona we’re going to be using for your outreach campaign.

There’s three options:

Sneaky Outreach Hack Tactic
(am I the only one who hates the use of the word, "hack"?)

The beauty of having multiple email personas is that we can pitch multiple angles without having to worry about coming off as spammy and tarnishing your brand.

If our first pitch fails to get a response or favourable outcome (a link), then we add the prospect back in the queue, but the next time we reach out to them we use a different email persona and a different pitch.

This method is what gives us some pretty beastly link conversion rates over the course of an outreach campaign. No one else is doing this.

Getting Articles Written

This is the part where sometimes you might want to get involved in the outreach action. What I mean by that is some clients prefer to handle all of the content writing for guest posts themselves (or have their team do it), while most let me and my team take care of everything. I’m down for either option.

How it works if you're writing the articles

If you want to write articles yourself or have one of your guys do it, then the process would go as follows:

1) Come up with topic ideas

Once we’ve built a relationship with one of the link prospects and they’ve agreed to accepting a guest post, then usually the first thing they ask for is a couple of topic ideas for the article we’d like to submit.

So I’d show the website in question to you or your writer, and have you go through some of their recent blog posts to get an idea of the type of content they publish, where you’ll then come up with a few ideas based off their content.

...Keeping in mind that the ideas need to be relevant enough to the link bait on your website so that we can seamlessly link to it.

2) Write the article (plus edits if necessary)

My outreach manager will then pitch your ideas to the website we’re in talks with, and whichever idea they like best will be the article you or your writer will put together for the guest post.

Most sites have certain guest posting guidelines, like word count, writing tone, headings to break up the content, etc… so I’ll make sure you’re aware of those before starting writing.

Once the article is finished - making sure we’ve included your website link within the content, plus an additional 3-4 links to other websites as sources/references, then my outreach manager will first review it for grammar and any link issues then once it passes inspection she’ll send the finished piece to the website.

Rarely will the website ask for edits, but if they do, then we’ll need to take care of them swiftly. Either you, your writer, or my outreach manager can do it, depending how severe the edits are.

3) ????

4) Profit

Then the magical moment that we’ve been working towards finally happens ...our article gets published, and sitting nicely within the content of a high quality, relevant article is that crisp, beautiful blue link that has your website URL all over it! Mmmmm I love link building.

What if our link gets removed?

Now sometimes that magical moment doesn’t happen right away - sometimes they’ll publish the article without including our link that we had in there. 75% of the time this was done unintentionally, and all it takes is a kindly written email to bring it to their attention and they’ll add it back.

The other 25% is usually due to the website owner thinking some “SEO trickery” is going on, or they only allow links in the author bio. Whatever their reasoning is, my outreach manager is very good at working something out to get that link back.

We can take care of everything for you

So that’s the article writing process… if you or your writer wants to get involved then I’m cool with that. Or if you’re like most of my clients, we’ll take care of everything for you.

Live Links & Reporting

As we’re building high quality links to your site each month, we have a Google sheet that keeps track of everything for you. You’ll have access to this sheet so you’re able to review it at any time.

Each month you’ll receive a summary report that shows you all the new links acquired that month, your website traffic reports from Analytics and Search Console, as well as any recommendations for your campaign going forward.

My goal for when you and I begin working together is to make sure each month's traffic is better than its previous years. Meaning August 2018 will have a significant increase in traffic over August 2017. All due to our link building efforts.

Here's an example of what a year of link building's done for one of my clients (click to enlarge):

Organic traffic increased by 87.75% - creating an increase in revenue by 96.32% ...and I'd love to do the same for you.

So what do you think?

If you’ve read this far, then I imagine you're pretty serious about wanting to give this link building thing a shot - and I don't blame you ...it's obvious how important link building is when it comes to increasing your website's traffic and growing you business.

Now you just need to decide if it’s a worthwhile investment for you…

Let me help you out with that decision.

We spend money on our business for many reasons… two primary ones being 1) to free up our time by paying someone to do the work for us, and 2) to put that money towards work that makes us more money in return.

My link building service is designed to accomplish both.

You free up at least 40 hours a month, while increasing your web traffic and ultimately making more money. That’s a no-brainer in my books. 

And if that's not enough to tilt you in the right direction, then here are some wise words from my boy, Shia:

How much does link building cost?

If you’ve already looked for it, you’ll have noticed that I don’t have set prices listed on my website…

One reason for this is because every industry is different, and some are easier to get links for than others - so my prices reflect the amount of hours/work needed to ensure your website is growing each month.

The other reason is because my prices are based on how much of an impact I can make for you each month, while still ensuring you’re actually getting an ROI.

If you’re paying me $3,000 a month for link building, so $36k a year, and after that first year you make an extra $72k thanks to our traffic growth you’d think that’s a worthwhile investment.

Who wouldn’t want to trade in a Loonie for a Toonie (can you tell I’m Canadian)?

Now this is by no means a guarantee that that’ll happen when you and I work together, but there’s a reason why I currently have so many long standing clients.

So if you're feeling good about everything you've read so far, then let's get in touch. Click the link below to get started.

You Ready?

Click here if you're interested in getting more
organic traffic to your website

By clicking the link above you'll be taken to my link building service application page. Where you'll be asked a few simple questions, like your website and contact details - simple stuff.
Then if I think we're a good fit, we'll get things started.

To recap, here’s a refresher on everything we’ll be doing for you:

1) Content Audit/Creation

To determine if your site already has quality content we can use for link building, or if we need to create something new.

2) Keyword Mapping

Identifies the types of search queries each page of your website should be getting traffic from. Used to determine the type of content we need to develop, and the types of sites we’ll be targeting for link building.

2.5) Onpage Optimizations

If I find during keyword mapping that your site is in need of onpage optimizations then this will take high-priority. Without proper onpage, then link building isn’t as effective.

3) Link Prospecting

Using special search queries we manually look for quality websites that meet our criteria to get links from. These websites are put into our outreach software (BuzzStream) for our outreach manager to begin pitching.

4) Outreach

We decide which email persona we’re going to use for outreach. Your email, a fake employee email, or one of our existing/new freelance writer emails.

Then our outreach manager crafts the emails (with as much personalization as possible) to pitch to our list of link prospects, with the goal of getting a link from their website.

If we’re targeting simple placement type links, like resource pages/broken links, then this is the final step. If we’re doing link types that involve creating content, like guest posts, then the next step is to create the content.

5) Article Writing

First we need to come up with article ideas to pitch that are suitable to the link prospect’s website, and relevant to our content that we’re linking to.

Once we’ve pitched our ideas, and the link prospect chooses one, then we can begin writing the article. Making sure to follow any special guidelines, and most importantly - including a link within the article to your website.

Then we pitch the article for publishing - taking care of any edits if requested - and usually within a couple of days the article gets published, and you have yourself a brand new link pointing to your website.

*For article writing, you or your team can do it if you want, or you can let my team handle everything.

6) Live Links & Reporting

Every month you’ll be getting a report that summarizes all the new links acquired, website traffic reports from Google Analytics and Search Console, plus any recommendations for your campaign going forward.

5 Reasons Why Businesses Are
Using SEARCHPOW For Their
White Hat Link Building

> Click Here to Get Started <

Whoa ...still here? Well if you're not tired of reading yet, and are curious to know what types of links we build for you, then keep scrollin' my friend...

The Types of Links We Build For You

Below is a look into our arsenal of link types that we can build for your website at any given time during your stay with us.

Some client's sites don’t benefit from certain link types, while others do. We make sure to only spend time and effort on building links that will help improve your website’s traffic.

The Heavy Hitters

These are the link types that have the most ranking power behind them, and where we spend 80% of our efforts. Why not 100%? You’ll find out below once you get to the pillowing links section.

Guest Posts

Guest posts are when you reach out to another website that has a blog with content that’s relevant to yours, and ask if you can submit an article for publishing.

If you’re submitting quality content, then most sites are happy to agree to this arrangement. They get fresh content that required no effort on their end, and we get a link within the article or author bio (it varies for each site).

Since guest posts are one of the highest quality links you can get, and something we specialize and excel at, a big chunk of your link building campaign will be spent on acquiring these links.

Sponsored Posts

There are a few different methods to sponsored posts…

• The exact same scenario as a guest post, but these sites require a fee in order to publish our article.
• If you have a product that can be reviewed, then we’d send it to them and they would write up a review on their website. Sometimes giving them the product for review is enough, but the bigger sites tend to charge an additional fee.
• We pay them to write the article and have it published on their site.

Sponsored posts are good because they’re typically quick and painless to deal with, but not something you should put too much focus on since the costs quickly add up and can eat into your budget.

Resource Pages/Broken Links

Depending on the size of your industry, there are usually anywhere from hundreds to thousands of websites that have dedicated pages on their site that link out to a bunch of useful resources.

If your website has a useful piece of content that can be classified as a resource, then we’ll reach out to these sites that have resource pages and ask to include a link to your resource. If you don’t have something we can use as a resource - we’ll create something.

The resource method is also paired with broken link building, since the broken links we look for are on resource pages.

If we find a broken link on any of the resource pages, then that gives us two options…

If your site has a piece of content that’s similar enough to that broken link, then we can reach out to the website owner and mention the broken link, and tell them we have something they can replace it with (thus creating a new link to your site).

Or if the broken link isn’t relevant to anything on your site, then by simply mentioning that we found a broken link on their resource page in our pitch this creates a bit of goodwill and tends to give the website owner more incentive to add our link to their resource page.

Alternatively we could always recreate that piece of content that the broken link was pointing to. But this is usually only worth it if there are a lot of other websites linking to that same broken page.

Link Roundups

Many blogs put together a collection of their favourite/top articles in a weekly or monthly round up post. We reach out to these sites to try to get your article (and link) included.

Parallel Method

This is where we contact sites that are in a similar industry than you, but not in competition, and pitch them some sort of value exchange in order to get a link.

Can be a guest post on their site, or even an inclusion on their resource page if they have one.

For example, I have a client in the Home Care industry, and we reached out to local lawyers who practice Elder Law to publish guest articles on their sites. The articles were relevant to Elder Law, added value to their website and audience, and most importantly - included a link to my client's website.

Infographics

Not as effective as they used to be, but can still be worth doing if we have useful, interesting, unique, and/or funny data points to put together in the form of an infographic.

Once the infographic is created, then we reach out to sites who we think would publish it, and if they agree we write a unique description to accompany the image. We’ll also submit the infographic to our massive list of infographic “directory” type sites. Good for pillowing links.

Skyscraper

Obviously a popular link building method thanks to Brian Dean of Backlinko. This is where you find a piece of content that’s getting a lot of links, then recreate that content, but do it better. Then reach out to the sites who link to the original piece of content to see if they’ll link to our new piece.

This essentially just boils down to creating really good content, then using that content to build links to. Whether it’s through guest posts, roundups, or even resource pages.

Link Reclamation

There are two methods to this. The first is finding out if any of your previous links have been removed (whether on purpose or by mistake), and reaching out to the site owner to see if we can get it replaced.

The other method of link reclamation is where sites might mention your brand or something about your website/products, but not include a link to you. So we look for any of these situations and if we find any, then we reach out to them to see if they’ll kindly include a link where they made mention of your site.

Pillowing Links

Pillowing links are designed to diversify your website’s link profile and anchor text ratio. They don’t pack as big of a ranking-punch as say guest posts, but they are absolutely necessary for all link building campaigns.

The anchor text used for pillowing links typically include things like your website URL, your brand name, or simple terms like, “check them out here” or “their website”.

It looks unnatural in the eyes of Google if your website was only getting guest post links and nothing else. Building a variety of link types to your website (and mixing up the anchor text) is the best way keep your site from being penalized and to ensure long term growth.

Blog Comments

Often used as a spammy link building method by low quality SEO’s, but if done right, can be a great for generating high-converting referral traffic.

For blog comments we look for articles on relevant websites, and if we can add value to the conversation, then we’ll post a comment.

99% of blog comments are no-follow links. Which is fine - we don’t build blog comment links for their ranking potential. Plus, it’s healthy for websites to have a mix of do-follow and no-follow links.

Directories

Depending on your industry, there are more than likely websites out there that have lists of businesses (including their info) that are similar to yours. We’ll find these directory sites and include yours - earning a nice pillow link.

Videos

If you create video content, or plan to in the future, we can publish these videos on other video sites like Vimeo, Dailymotion, and Metacafe. Syndicating your content is a powerful way of creating pillowing links.

Manufacturers

If you’re an eCommerce site, there might be manufacturer sites out there that have a page that links out to all of their online retailers. We can find them, and reach out to them to get your site included.

Web 2.0

Another type of link building that spammy, low quality SEO’s tend to abuse, but again, can be a solid pillowing method if done right.

We create mini sites on domains like WordPress.com, Weebly, and Blogger.com that include content relevant to your website, then using banded anchor text we include a link to your site.