White Hat Link Building Service
Here's What My Team and I Do For You When You Become a Client
Alright alright so it looks like you’re interested in this whole done-for-you link building thing ...nice.
What you’ll be reading on this page is a rundown of the entire system that my team and I will be implementing for you if I accept you as a client.
Do note that as I have no intentions in expanding this business into a large agency type model, I’ve designed our system to perform at its best when working with around 7-9 clients.
Here’s why that’s good for you...
Rather than getting shelled out to a random project manager at a large company whose knowledge of link building/SEO is probably on the same level or even lower than you (I mean that in the nicest way possible lol), you'll instead have me, the expert, working with you on your campaign.
However this also means that if I’m at capacity then you’ll kindly be asked to sit on the waiting list (it’s worth it), and if an existing client moves on - which rarely happens - then you’ll be up to bat.
As of my latest update (August 6th) I have an opening for one …maybe two clients if I like their industry.
So knowing that, let’s jump right into everything that you never have to do (because we do it for you) in order to build links to your website.
Without quality content on your site, then it’s pretty tough to get other sites to link to you ...not impossible, but definitely not worth pursuing until you have something worth linking to (or what I like to call, link bait).
This is why the first thing that goes on is a content audit. I’ll take a look at your entire site to see if you have any existing pieces of content that can be used in our link building campaigns.
I'll also use your Google Analytics to identify any high traffic pages we can use to piggyback off of.
If you don’t currently have any content that can be used as link bait, then we need to go through the motions of creating something awesome for you. If you have a content team/person that can create the content (based off my guidelines) then we can definitely use them. But if not - no biggie - I have excellent content writers we can use.
Why is a content audit important?
Think about your website for a second ...if you’re writing a blog post and you’re wanting to find another site that you can use as a source or reference to your data/opinion/whatever, you’re not gonna link to some low quality article that offers no value to your audience. You link to authoritative, high quality shit.
So by having “authoritative, high quality shit” on your website, people are more inclined and happy to link to you.
*Content creation is an added, but worthwhile fee.
To determine the type of content we’re going to be developing, and the types of websites we’ll be targeting for links we need to put together a keyword map that identifies the types of search queries each existing and new page of your website should be getting traffic from.
To do this I’ll need access to your Google Analytics and Search Console. I’ll also be using my own premium tools to uncover extra data from your website, and your competitors sites.
IMAGE example HERE
Why is keyword mapping important?
By creating a keyword map this not only gives us direction for our content and link prospecting, but also gives us an idea of the type of search queries we should be targeting to bring you in the most relevant traffic to your site.
Additionally, if I find during keyword mapping that your site is in need of some proper onpage structuring I will recommend optimizations as high-priority. Without your onpage SEO in order, then your links won’t be as effective.
Onpage optimizations include things like modifying your Meta titles/descriptions, H1/H2 tags, Keyword velocity, Internal linking, URLs, etc… all so that they follow a well organized website structure (which I will plan out for you).
*This is an added fee (if your site needs it), and is crucial to the success of your website.
Once we’ve identified (or created) content that we can use in our link building campaigns, then it’s time to find quality websites that meet our criteria to get links from.
We do this by pairing the keywords associated with that piece of content with search operators based off the link type we’re targeting, and then using these operators as search queries in Google/Yahoo/Bing to pull up relevant websites.
That was a mouthful wasn’t it?
Basically we use special search queries that tell search engines to give us very specific search results, and these search results are websites that are relevant to your website's content, meaning they are likely to link to you if we play our cards right.
IMAGE EXAMPLE HERE
Here’s an example: If you’re a company that sells snowboards, then the type of content you’ll have on your website is obviously about snowboarding. So a keyword of yours would be, “snowboarding”.
Now if we add that keyword alongside a special search operator like, “inurl:blog” and type it into Google, the search results will be full of websites that A) are about snowboarding and B) have a blog, because the search operator is telling Google to only show us websites that have “blog” in their website URL.
So that’s the first step in our outreach campaigns - my link prospector finds quality websites that are relevant to your content, and adds them to your project in BuzzStream (our outreach software). We don’t use any automated bots or scrapers for this, everything is done manually to ensure quality work is being done.
After the list of link prospects has been fulfilled then we pass the baton over to our outreach manager where she works her magic.
When we’re first starting out we need to determine which email persona we’re going to be using for your outreach campaign.
There’s three options:
Deciding which option is best will be determined once I get to know your industry, and can vary based on the link type we’re targeting.
Once we’ve got the persona situation figured out, then we begin crafting unique and as personalized emails as possible to pitch to our list of link prospects.
I’m proud to say that we’ve got some of the highest open and response rates in the outreach link building industry. Meaning that rather than wasting too much time on follow ups and finding new prospects, we’re constantly working on building relationships that turn into fresh new links to your website.
Now obviously we’re not rockin’ 100% response rates, so we do have a follow up system in place that touches unanswered emails a couple times to try to get a reply before we move on.
...or do we 😉
(am I the only one who hates the use of the word, "hack"?)
The beauty of having multiple email personas is that we can pitch multiple angles without having to worry about coming off as spammy and tarnishing your brand.
If our first pitch fails to get a response or favourable outcome (a link), then we add the prospect back in the queue, but the next time we reach out to them we use a different email persona and a different pitch.
This method is what gives us some pretty beastly link conversion rates over the course of an outreach campaign. No one else is doing this.
Depending on what link type we’re doing outreach for will determine what happens next…
If we’re targeting a link type that doesn’t require us to write additional content (think resource pages/broken links) then links to your site will be going live after some successful back-and-forth between the prospect and our outreach manager.
However if we’re working on a guest post campaign, then once a prospect expresses interest in accepting a guest post we’ll need to move on to the article writing steps.
So let me show how we do that for you…
Getting Articles Written
This is the part where sometimes you might want to get involved in the outreach action. What I mean by that is some clients prefer to handle all of the content writing for guest posts themselves (or have their team do it), while most let me and my team take care of everything. I’m down for either option.
If you want to write articles yourself or have one of your guys do it, then the process would go as follows:
1) Come up with topic ideas
Once we’ve built a relationship with one of the link prospects and they’ve agreed to accepting a guest post, then usually the first thing they ask for is a couple of topic ideas for the article we’d like to submit.
So I’d show the website in question to you or your writer, and have you go through some of their recent blog posts to get an idea of the type of content they publish where you’ll then come up with a few ideas based off their content.
...Keeping in mind that the ideas need to be relevant enough to the piece of content on your website so that we can seamlessly link to it.
2) Write the article (plus edits if necessary)
My outreach manager will then pitch your ideas to the website we’re in talks with, and whichever idea they like best will be the article you or your writer will put together for the guest post.
Most sites have certain guest posting guidelines, like word count, writing tone, headings to break up the content, etc… so I’ll make sure you’re aware of those before starting writing.
Once the article is finished - making sure we’ve included your website link within the content, plus an additional 3-4 links to other websites as sources/references, then my outreach manager will first review it for grammar and any link issues then once it passes inspection she’ll send the finished piece to the website.
Rarely will the website ask for edits, but if they do, then we’ll need to take care of them swiftly. Either you, your writer, or my outreach manager can do it, depending how severe the edits are.
Then the magical moment that we’ve been working towards finally happens ...our article gets published, and sitting nicely within the content of a high quality, relevant article is that crisp, beautiful blue link that has your website URL all over it! Mmmmm I love link building.
Now sometimes that magical moment doesn’t happen right away - sometimes they’ll publish the article without including our link that we had in there. 75% of the time this was done unintentionally, and all it takes is a kindly written email to bring it to their attention and they’ll add it back.
The other 25% is usually due to the website owner thinking some “SEO trickery” is going on, or they only allow links in the author bio. Whatever their reasoning is, my outreach manager is very good at working something out to get that link back.
So that’s the article writing process… if you or your writer wants to get involved then I’m cool with that. Or if you’re like most of my clients, we’ll take care of everything for you.
*If you’re wanting to use my writers then the cost of content for each month will be covered by you. We average around $40-$60 per article (sometimes lower, sometimes higher depending on the sites we’re reaching out to). For your benefit I make no profit off of the content.
Live Links & Reporting
As we’re building high quality links to your site each month, we have a Google sheet that keeps track of everything for you. You’ll have access to this sheet so you’re able to review it at any time.
Each month you’ll receive a summary report that shows you all the new links acquired that month, your website traffic reports from Analytics and Search Console, as well as any recommendations for your campaign going forward.
My goal for when you and I begin working together is to make sure each month's traffic is better than its previous years. Meaning August 2018 will have a significant increase in traffic over August 2017. All due to our link building efforts.
Here's an example of what a year of link building's done for one of my clients (click to enlarge):
Organic traffic increased by 87.75% - creating an increase in revenue by 96.32% ...and I'd love to do the same for you.
So what do you think?
If you’ve read this far, then I imagine you're pretty serious about wanting to give this link building thing a shot - and I don't blame you ...it's obvious how important link building is when it comes to increasing your website's traffic and growing you business.
Now you just need to decide if it’s a worthwhile investment for you…
Let me help you out with that decision.
We spend money on our business for many reasons… two primary ones being 1) to free up our time by paying someone to do the work for us, and 2) to put that money towards work that makes us more money in return.
My link building service is designed to accomplish both.
You free up at least 40 hours a month, while increasing your web traffic and ultimately making more money. That’s a no-brainer in my books.
And if that's not enough to tilt you in the right direction, then here are some wise words from my boy, Shia:
How much does link building cost?
If you’ve already looked for it, you’ll have noticed that I don’t have set prices listed on my website…
One reason for this is because every industry is different, and some are easier to get links for than others - so my prices reflect the amount of hours/work needed to ensure your website is growing each month.
The other (main) reason is because my prices are based on how much of an impact I can make for you each month, while still ensuring you’re actually getting an ROI.
If you’re paying me $5,000 a month for link building, so $60k a year, and after that first year you make an extra $120k thanks to our traffic growth you’d think that’s a worthwhile investment.
Who wouldn’t want to trade in a loonie for a toonie (can you tell I’m Canadian?).
Now this is by no means a guarantee that that’ll happen when you and I work together, but there’s a reason why I currently have so many long standing clients.
And while I’m being straight up - you probably already know this, but you shouldn't be expecting huge traffic gains or immediate returns until after the first couple of months. This is because of all the upfront work that needs to be done when we first start the link building campaign.
This is just the nature of the SEO beast, but I'm sure you're already aware of that. So if you understand that SEO/link building is a marathon not a sprint, and can trust the process, then you and I will become good friends - plus you’ll make a bit of money as well 😉
By clicking the link above you'll be taken to my link building service application page. Where you'll be asked a few simple questions, like your website and contact details - simple stuff.
Then if I think we're a good fit, we'll get things started.
To recap, here’s a refresher on everything we’ll be doing for you:
1) Content Audit/Creation
To determine if your site already has quality content we can use for link building, or if we need to create something new.
*Content creation is an added, but worthwhile fee.
2) Keyword Mapping
Identifies the types of search queries each page of your website should be getting traffic from. Used to determine the type of content we need to develop, and the types of sites we’ll be targeting for link building.
2.5) Onpage Optimizations
If I find during keyword mapping that your site is in need of onpage optimizations then this will take high-priority. Without proper onpage, then link building isn’t as effective.
*Onpage optimizations are an added fee (if your site needs it), and is crucial to the success of your website.
3) Link Prospecting
Using special search queries we manually look for quality websites that meet our criteria to get links from. These websites are put into our outreach software (BuzzStream) for our outreach manager to begin pitching.
We decide which email persona we’re going to use for outreach. Your email, a fake employee email, or one of our existing/new freelance writer emails.
Then our outreach manager crafts the emails (with as much personalization as possible) to pitch to our list of link prospects, with the goal of getting a link from their website.
If we’re targeting simple placement type links, like resource pages/broken links, then this is the final step. If we’re doing link types that involve creating content, like guest posts, then the next step is to create the content.
5) Article Writing
First we need to come up with article ideas to pitch that are suitable to the link prospect’s website, and relevant to our content that we’re linking to.
Once we’ve pitched our ideas, and the link prospect chooses one, then we can begin writing the article. Making sure to follow any special guidelines, and most importantly - including a link within the article to your website.
Then we pitch the article for publishing - taking care of any edits if requested - and usually within a couple of days the article gets published, and you have yourself a brand new link pointing to your website.
*For article writing, you or your team can do it if you want, or you can let my team handle everything. If we’re doing it for you, the cost of the articles will be covered by you (average $40-$60 per article). For your benefit I make no profit off the content.
6) Live Links & Reporting
Every month you’ll be getting a report that summarizes all the new links acquired, website traffic reports from Google Analytics and Search Console, plus any recommendations for your campaign going forward.
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Whoa ...still here? Well if you're not tired of reading yet, and are curious to know what types of links we build for you, then keep scrollin' my friend...
The Types of Links We Build For You
Below is a look into our arsenal of link types that we can build for your website at any given time during your stay with us.
Some client's sites don’t benefit from certain link types, while others do. We make sure to only spend time and effort on building links that will help improve your website’s traffic.
The Heavy Hitters
These are the link types that have the most ranking power behind them, and where we spend 80% of our efforts. Why not 100%? You’ll find out below once you get to the pillowing links section.
Guest posts are when you reach out to another website that has a blog with content that’s relevant to yours, and ask if you can submit an article for publishing.
If you’re submitting quality content, then most sites are happy to agree to this arrangement. They get fresh content that required no effort on their end, and we get a link within the article or author bio (it varies for each site).
Since guest posts are one of the highest quality links you can get, and something we specialize and excel at, a big chunk of your link building campaign will be spent on acquiring these links.
There are a few different methods to sponsored posts…
The exact same scenario as a guest post, but these sites require a fee in order to publish our article
If you have a product that can be reviewed, then we’d send it to them and they would write up a review on their website. Sometimes giving them the product for review is enough, but the bigger sites tend to charge an additional fee.
We pay them to write the article and have it published on their site.
Sponsored posts are good because they’re typically quick and painless to deal with, but not something you should put too much focus on since the costs quickly add up and can eat into your budget.
Resource Pages/Broken Links
Depending on the size of your industry, there are usually anywhere from hundreds to thousands of websites that have dedicated pages on their site that link out to a bunch of useful resources.
If your website has a useful piece of content that can be classified as a resource, then we’ll reach out to these sites that have resource pages and ask to include a link to your resource. If you don’t have something we can use as a resource - we’ll create something.
The resource method is also paired with broken link building, since the broken links we look for are on resource pages.
[WHATS A BROKEN LINK? A broken link is…]
If we find a broken link on any of the resource pages, then that gives us two options…
If your site has a piece of content that’s similar enough to that broken link, then we can reach out to the website owner and mention the broken link, and tell them we have something they can replace it with (thus creating a new link to your site).
Or if the broken link isn’t relevant to anything on your site, then by simply mentioning that we found a broken link on their resource page in our pitch this creates a bit of goodwill and tends to give the website owner more incentive to add our link to their resource page.
Alternatively we could always recreate that piece of content that the broken link was pointing to. But this is usually only worth it if there are a lot of other websites linking to that same broken page.
Many blogs put together a collection of their favourite/top articles in a weekly or monthly round up post. We reach out to these sites to try to get your article (and link) included.
This is where we contact sites that are in a similar industry than you, but not in competition, and pitch them some sort of value exchange in order to get a link. Can be a guest post on their site, or even an inclusion on their resource page if they have one.
For example, I have a client in the Home Care industry, and we reached out to local lawyers who practice Elder Law to publish guest articles on their sites. The articles were relevant to Elder Law, added value to their website and audience, and most importantly - included a link to my client's website.
Not as effective as they used to be, but can still be worth doing if we have useful, interesting, unique, and/or funny data points to put together in the form of an infographic.
Once the infographic is created, then we reach out to sites who we think would publish it, and if they agree we write a unique description to accompany the image. We’ll also submit the infographic to our massive list of infographic “directory” type sites. Good for pillowing links.
Obviously a popular link building method thanks to Brian Dean of Backlinko. This is where you find a piece of content that’s getting a lot of links, then recreate that content, but do it better. Then reach out to the sites who link to the original piece of content to see if they’ll link to our new piece.
This essentially just boils down to creating really good content, then using that content to build links to. Whether it’s through guest posts, roundups, or even resource pages.
There are two methods to this. The first is finding out if any of your previous links have been removed (whether on purpose or by mistake), and reaching out to the site owner to see if we can get it replaced.
The other method of link reclamation is where sites might mention your brand or something about your website/products, but not include a link to you. So we look for any of these situations and if we find any, then we reach out to them to see if they’ll kindly include a link where they made mention of your site.
Pillowing links are designed to diversify your website’s link profile and anchor text ratio. They don’t pack as big of a ranking-punch as say guest posts, but they are absolutely necessary for all link building campaigns.
The anchor text used for pillowing links typically include things like your website URL, your brand name, or simple terms like, “check them out here” or “their website”.
It looks unnatural in the eyes of Google if your website was only getting guest post links and nothing else. Building a variety of link types to your website (and mixing up the anchor text) is the best way keep your site from being penalized and to ensure long term growth.
Often used as a spammy link building method by low quality SEO’s, but if done right, can be a great for generating high-converting referral traffic.
For blog comments we look for articles on relevant websites, and if we can add value to the conversation, then we’ll post a comment.
99% of blog comments are no-follow links. Which is fine - we don’t build blog comment links for their ranking potential. Plus, it’s healthy for websites to have a mix of do-follow and no-follow links.
Depending on your industry, there are more than likely websites out there that have lists of businesses (including their info) that are similar to yours. We’ll find these directory sites and include yours - earning a nice pillow link.
If you create video content, or plan to in the future, we can publish these videos on other video sites like Vimeo, Dailymotion, and Metacafe. Syndicating your content is a powerful way of creating pillowing links.
If you’re an eCommerce site, there might be manufacturer sites out there that have a page that links out to all of their online retailers. We can find them, and reach out to them to get your site included.
Another type of link building that spammy, low quality SEO’s tend to abuse, but again, can be a solid pillowing method if done right.
We create mini sites on domains like WordPress.com, Weebly, and Blogger.com that include content relevant to your website, then using banded anchor text we include a link to your site.
And that's it. You've now read everything that my team and I do for you when you're paying for our white hat link building service.
If you can see yourself benefiting from this service, then all you gotta do next is click here to submit your application.
See you on the next page...
// Mackenzie Peters
The Dude Who Runs The Show @SEARCHPOW