Discover My 7-Step (Done-For-You) Traffic Boosting SEO Strategy
I think we can both agree that the hardest part about finding the right SEO consultant is knowing exactly what they plan on doing for you once you hire them.
With so many different methods, theories, and strategies revolving around SEO – many being harmful to your site – how are you supposed to know that what your SEO provider is doing is actually going to grow your business, or put your website at the mercy of our Google overlords?
Coming from someone who owns a lot of their own revenue generating websites, this page is exactly what I’d want to see when considering hiring someone to get me more organic traffic.
A page that outlines everything your freelance SEO consultant intends on doing once you put your trust in them to help you attain your traffic goals.
The benefits of having a page like this are two-fold…
- You get to make sure that the service you’re being provided will actually help your site, rather than harm it.
- You get to see where your money is going.
Here's Everything I Do For You When You Become a Client
Before we get into it, I want to preface by saying that no two websites are ever the same.
What you’re about to read below is a general behind the scenes look into what I do for clients who want to gain more organic traffic in order to grow their business.
Once you and I begin working together I’ll be molding these items into a customized plan of action for you based on your websites history and current situation.
1. Audits and Analysis
The first thing I’ll be doing for you is looking through every major element that plays a factor in your websites ability to rank and bring you more traffic.
This is where I analyze everything from a bird’s eye view, so I can identify:
- What’s already been done (SEO-wise) to your website.
- And what the competition is doing.
So that when the time comes to put together the optimizations I’ll be able to come up with the perfect strategy to start generating you more traffic and revenue.
Here are the main things I’ll be auditing:
On-page elements are things like your meta titles, H1 tags, image alt tags, internal linking, and your overall website structure.
Having audited thousands of websites, I’m able to quickly pinpoint where these elements are done incorrectly on your site.
Even when I’m just leisurely browsing a website I sometimes catch myself analyzing their on-page …it’s a blessing and a curse.
This is basic SEO stuff, yet so many “experts” neglect the importance and effectiveness of getting it all done correctly.
I’ll manually scan through the content of your entire site to check for things that could be putting you at risk of Google’s Panda penalty.
Things like duplicate content, thin content, and keyword velocity are typically what get abused the most, so this is where I’ll be checking for that.
This also gives me an opportunity to see your current content strategy to figure out ways on how to improve it.
Off-page elements are things like the backlinks pointing to your site, your anchor text ratio, social media profiles, and citations.
Depending on what type of off-page work’s been done to your site - by a previous SEO provider or even yourself – will determine how we go about implementing your link building strategy.
I’ll be using premium tools and software (Ahrefs & Majestic) to analyze your website’s backlinks and anchor text ratio to make sure no spammy tactics have been implemented.
Analytics and Search Console
Once I get access to your Google Analytics and Search Console I’ll be able to use its data to identify any major technical issues that need to be fixed, and to also discover any low-hanging fruit that can give us some easy traffic boosts.
Also, if goals and conversion tracking hasn’t been setup in Analytics yet, then this is where we’d want to get that started.
Your main competitors on the first page of the search engines are there for a reason …they’re doing their SEO correctly.
By auditing the on-page and off-page elements of your top competitors we’re then able to use that intel to reverse engineer what they’re doing to get their website ranked so high.
Kind of like a blueprint we can use when the time comes to put together your on-page optimizations and link building strategy.
For example, by looking at the anchor text ratios of your competitors this gives us a good idea of what our anchor text strategy will need to be once we start building links to your site.
2. Keyword Mapping
After the major audit and analysis, I’ll now know which pages of your website make the most sense to target for certain keywords.
This is where I write down every important page of your site in an excel sheet, then map out which keywords we’ll be targeting for each page.
One of the most common problems my new clients have is something called, keyword cannibalization.
What that means is you have two (or more) pages on your website that are targeting the same keywords.
When keyword cannibalization is present, search engines like Google get confused and don’t know which page to rank, resulting in both pages not being able to rank highly.
If your site has any cannibalization I’ll have uncovered it in the initial audit, and will have it fixed through the keyword mapping strategy here.
I’ll also be adding your main keywords to my tracking software to track their progress.
Just note that I don’t use keyword rankings as a KPI, or even pay attention to them when working on SEO campaigns.
There are thousands of different ways (i.e. keywords) to search for the same query, so judging performance on a single keyword is counterproductive when you can never truly know how well your site ranks for everything people search for.
My purpose for your SEO campaign will always be to increase your organic traffic, and most importantly, get you more revenue.
3. On-Page Optimizations
This is where I take everything I’ve discovered during the on-page audit, and put together all the necessary optimizations your site needs to undergo.
On-page optimizations is one of the most important steps of our SEO campaign. It sets the foundation that makes our off-page efforts more effective, and gives your site the best opportunity to rank higher to bring in more traffic.
Here’s a list of the main elements I’ll be optimizing (wherever necessary):
- Meta titles.
- Meta descriptions.
- H1/H2 tags.
- Image alt tags.
- Keyword usage and velocity.
- Website structure.
- URL titles.
- Internal linking strategy.
- No-following links that don’t help with your sites “link juice” flow.
- No-indexing thin pages that lower your sites quality score.
Ideally you’ll have someone who works on your website who can implement these optimizations.
If not, and your site is on WordPress or Shopify then I can handle most of the optimizations for you. And if you’re on a different platform …then I know a guy 😉
4. Content Strategy
It’s rare that I work with a website that doesn’t need more content.
From your homepage, to category or service pages, and even your blog – your site more than likely will need more content when you and I begin working together.
The initial content audit that I do at the start of our campaign will have allowed me to identify the major pages where additional content should be added, and what new authority articles need to be written.
What are authority articles?
These are high quality blog posts that target medium to high volume keywords, and are generally information based, rather than “salesy”.
The main benefits of authority articles are:
- To make our link building campaigns easier, since it’s tough to find a site willing to link to your service, category, or product pages.
- To attract natural, passive links since these articles aim to be the “authority” on a topic. Meaning when people look to reference our topic in their blog posts they’ll use our article as their source links.
- To create new, additional traffic sources. Resulting in more people discovering your business and turning into paying customers.
Here’s an example of a potential authority article…
Say you’re a business that sells ergonomic standing desks – if you search for, “diy standing desk” my keyword tool tells me there are 4,400 monthly searches for that query.
That’s one keyword, think about how many other variations of that keyword people search for every month. So we’re looking at tens of thousands of people each month looking for help on how to create their own standing desk.
But why would a company that sells standing desks want people who are looking for alternative standing desk methods to visit their site?
Because while a good portion of those people won’t ever buy your products, there’s going to be those people who build their own (or try to) and eventually realize that they’d rather pay for a professional one.
And which company do you think they’ll think of first when they decide they want to purchase a standing desk?
By putting together a useful article you’re not only opening your website up to more links and traffic, you’re creating goodwill in your marketplace which turns into more sales.
For the content creation, I’ll be coming up with what needs to be written (with your input if you want to be involved), and ideally you’ll have someone who can write the content.
If you don’t, then no biggie – we can use one of my skilled writers.
Depending on what’s already been done (in terms of the SEO campaign) and what else needs to be done for that month, using my writers might be an extra one-off fee. We’ll figure that out when we get to that point.
*All new content will be fully optimized by me, using SEO best practices, before it gets published.
5. Link Building
I’ve put together a fully transparent outline (similar to this page) of how my link building team and I build links for my clients so I won’t go into much details here.
You can check out my white hat link building service here.
Basically after we’ve got your on-page optimizations figured out, and have at least one piece of link worthy content we can start your link building campaign.
Like I mentioned earlier, it’s pretty tough to find websites that’ll happily link to one of your category, service, or product pages (using white hat methods at least), so a majority of the links we’ll be building will be going to your authority articles and any other valuable resources you might have.
This is where a proper internal linking strategy comes into play…
We might not be able to get a lot of links to your money pages (products/services/categories), but by including internal links that point to your money pages within these articles and resources we’re building links to, we’re then able to spread some of that link juice to your money pages and give them a better chance at gaining higher rankings and traffic.
Confused? Here’s an image:
What types of links do we build?
You can see every link type that we’re capable of building to your site in my outline I mentioned above.
Guest posts play a big role in the types of links you’ll be getting. While guest posts are one of the best links to build, if your site is only getting guest posts then it starts to look unnatural and could result in a potential penalty, or at least become less effective.
So we mix in a bunch of different types of links that all send varying authority signals to your site. Links like resource pages, link reclamation, and even blog comments have their place and effectiveness if done correctly (i.e. non spammy).
Again you can check them out here if you’re interested in reading about each link type.
*Links are one of the most important ranking factors for your website. So throughout the lifetime of your SEO campaign with me we’ll be building new links every month.
6. Monthly reports
We’ll start off our campaign with benchmark reports that’ll show current traffic and impressions numbers for your website.
Then after each month I’ll be sending you progress reports, highlighting traffic and impression growth, as well as the new links we’ve acquired for your site.
Examples of current clients Search Console and Analytics reports
For the first 1-3 months traffic gains will likely start slow. This is common with every new SEO campaign, since search engines take a bit to react to new changes to your site.
The purpose of you and I working together is to create and implement an SEO strategy that grows your web presence safely and steadily over time.
7. Review Every 3-4 Months
Since there’s no guaranteed, “if you do this to your website, you will go up this many rankings and gain this much traffic” strategies within SEO, I’ll be reviewing your sites progress every 3-4 months.
It’s important that you’re open minded to making changes and sometimes taking risks with certain optimizations.
The purpose of these reviews is to analyze how your site is progressing after we’ve made on-page and off-page changes, and then to adjust accordingly depending on where we’re at.
Even when things are progressing above expectations (which is usually the case with my clients), I’ll still be doing reviews to identify any strategies we can implement or modify.
I'm In, How Much Does It Cost?
If you’ve read this far, I can only assume you’re at least a little bit interested in hiring me to do your SEO and increase your site’s organic traffic – that’s awesome.
The next logical question is usually, “OK you clearly know what you’re doing, Mackenzie, so how much does it cost?”.
Like any good SEO consultant, I don’t have set prices or SEO packages, since every campaign is unique and requires a different approach and strategy.
So once you reach out to me, and I take a look at your specific situation, I’ll be able to give you a fair price based on how much work needs to be done and how much additional revenue I can bring you.
To give you an idea of what most clients are paying, 70% of my current clients are paying me $1,500-$3,000 a month to increase their traffic.
If that price range doesn’t make you flinch, then let’s stop fartin’ around and get things rolling.